Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. Social media is one of the key important and vibrent media in the world to the company, products and brands for marketing and promotion. It is well used marketing media and online tools in the western word. Bangladesh is not far beyond from that opportunity and start walking on that way. Practically, it is right time for Bangladeshi company and brands to make sure their presence in the online social media and virtual environment, now question is why it is important particularly in Bangladesh? There are number of reason, first of all is education opportunity in Bangladesh. If I consider, only tertiary level of education in Bangladesh, it is growing continuously due to the development of overall educational facility and opportunity. According to the UGC statistics, in 2013 only university level of education in Bangladesh was 1,77,857 which is 1% more than in 2012. On the other hand, big number of student are studing in National University and Open University.
In fact, Bangladesh are still lagging behind in social media path. Many of industries and companies are not so interested in this journey and this situation catastrophically backwarded Bangladeshi products in out from competition in compare with other countries. But, hopefully this situation now changing radically. The young prominent marketers are now more willing about this. Social media marketing are very influential to Bangladesh because this is a technology that connects people-whether it’s to share content or just to chat. Social media marketing is the way to use that technology to build relationships, drive repeat business and attract new customers through friends sharing with friends.
In Social Media Examiner 2013 End of Year Report, marketers now place very high value on social media marketing:
- 86% of marketers stated that social media is important for their business
- 89% of marketers stated that increased exposure was the number one benefit of social media marketing
These are the definitive benefits of social media marketing that are listed:
- Increased exposure
- Increased traffic
- Developed loyal fans
- Generated leads
- Improved search ranking
- Grew business partnerships
- Reduced marketing expenses
- Improved sales
- Provided marketplace insight
It is important to BD marketers to set the goals and understand what they want to achieve from social media marketing effort. This is the most pompous part in social media marketing territory. There are some example about this like spread the word for branding awareness, sales driving, provide great customer service and keep them back. This mention you need to fasten up at your own work and keep moving with the track.
There are several ways for social media marketing. The principle platforms for social media marketing are
There are some integrity social marketers should follow. Some examples are
Respect online user privacy, do not spam people for marketing ads, be professional and honest with the online communities, publish quality content on the social networking websites.
Social media is not an end unto itself. It MUST be integrated and work hand-in-hand with all your other marketing and PR initiatives which should be continued to reach all your marketing touch points and your ultimate success. These can include:
- Email Marketing and growing your email list
- Search engine optimization
- Event marketing (speaking and networking)
- Direct Mail
- Online ads (Google Adwords)
- Print display ads
- Mobile Marketing
- Radio/TV Ads
Making social media a priority for your business will allow your business to:
- Be found!
- Establish a stronger brand
- Boost sales
- Share expertise and knowledge
- Tap into the wisdom of customers
- Interact and receive valuable customer feedback
- Free advertising: satisfied customers talk about your company, this is the strongest word-of-mouth-marketing
- Build a community
So, social media marketing is current big thing and standalone future player in advertising industry in near Future.