The ardent argument issue in last few years has been heated that which is the most prolific marketing in recent times. Experts expressed the conflict between traditional and digital marketing has reach its utmost level. Many have been suggested that digital marketing already eclipse and overshadowed the traditional marketing scheme. Digital marketing has becoming a more secure and fortify way for marketing in business. Billions of people in running world are now attach to internet via laptop, notebook, smartphone, tablet, fablet etc. This gives the edge of light and power to digital marketing more than traditional marketing.
The digital marketing horizon largely reliant on various technological progression. As long as technological surfaces are improving, the relation between digital marketing and technology becomes more advance. This mainly a extent about customer attraction.
There are many sorts of estimations of digital marketing like short videos on vine, youtube videos, email marketing, making proper websites for it and other options. The briny purpose for this idea is getting more and more visits on your website and creating a brand status of your business.
People can find you business content and brand objects in Google and various ways like blog posts, social networks contents.
On the other way, traditional marketing are doing mainly by substantial components like Tv, radio, direct mail, business paper. This is the way of business relatively without any digital marketing strategy. There have also different midpoints of traditional marketing like possessing a good camaraderie with clients and provide nourishment with them and rely upon them so business could have a happy ending after a time being.
Advantage and Problems of Digital Marketing :
The advantage of digital marketing is that it can be regulated how the things have gone at times. Digital marketing can appeal boundless audience by effective marketing strategy. In digital marketing strategy, you can set up various campaigns and launch many competitions to attract people towards your business. You can also gain the knowledge about the lacking and best things about your business by attaining customer feedback. In a sum up, it is very efficient way to highlight a business.
It could be a disadvantage in digital marketing that in some kinds of businesses it is very difficult to measure up the things. SEO is one of those.
Advantage and Problems of Traditional marketing:
Traditional marketing is a kind of marketing which people are accustomed in every aspect. Before digitalizing in marketing, traditional marketing was only survival path for marketing systems. It is used widely in TV, billboards, magazines, newspapers and goes on and on…
Traditional marketing are still the biggest and foremost possible way for marketing. It has great effectiveness and efficiency. It is also a easy and dynamic strategy of marketing through older generation who are not familiar with the new technological advancement.
These types of marketing are set a bar where the measurement is too hard to measure. Sometimes, it leads to a mess to measure up its effectiveness. This is also a point that it costs almost much of money to advertising and you need to nurture good relations with big people for liason. Traditional marketing system is also more time consuming.
Which One Is better?
It is a digital era. Everything around us is going through by digital systems. Almost every people are now more attach with digital formulas and devices. Smartphones, tablets, laptops close the gap between people. Social media have a deep influence to patch up people. They can also read newspaper, magazine through their digital devices. Due to the rise of the digital race, it is most reliable source to make invest in digital marketing.
Though traditional marketing still one of the best marketing strategy around but it is now drove into backseat by digital marketing strategy. Businesses are now more known by websites and official pages rather than tv, magazines. So, it is clear that digital marketing is now have more influence rather than traditional marketing. So, it proves that Digital Footprint makes Big Impacts already. and it will gear up to the peak by 2020.