Digital Marketing vs Traditional Marketing

The ardent argument issue in last few years has been heated that which is the most prolific marketing in recent times. Experts expressed the conflict between traditional and digital marketing has reach its utmost level. Many have been suggested that digital marketing already eclipse and overshadowed the traditional marketing scheme. Digital marketing has becoming a more secure and fortify way for marketing in business. Billions of people in running world are now attach to internet via laptop, notebook, smartphone, tablet, fablet etc. This gives the edge of light and power to digital marketing more than traditional marketing.

The digital marketing horizon largely reliant on various technological progression. As long as technological surfaces are improving, the relation between digital marketing and technology becomes more advance. This mainly a extent about customer attraction.

There are many sorts of estimations of digital marketing like short videos on vine, youtube videos, email marketing, making proper websites for it and other options. The briny purpose for this idea is getting more and more visits on your website and creating a brand status of your business.

People can find you business content and brand objects in Google and various ways like blog posts, social networks contents.

On the other way, traditional marketing are doing mainly by substantial components like Tv, radio, direct mail, business paper. This is the way of business relatively without any digital marketing strategy. There have also different midpoints of traditional marketing like possessing a good camaraderie with clients and provide nourishment with them and rely upon them so business could have a happy ending after a time being.

Advantage and Problems of Digital Marketing :

The advantage of digital marketing is that it can be regulated how the things have gone at times. Digital marketing can appeal boundless audience by effective marketing strategy. In digital marketing strategy, you can set up various campaigns and launch many competitions to attract people towards your business. You can also gain the knowledge about the lacking and best things about your business by attaining customer feedback. In a sum up, it is very efficient way to highlight a business.

It could be a disadvantage in digital marketing that in some kinds of businesses it is very difficult to measure up the things. SEO is one of those.

Advantage and Problems of Traditional marketing:

Traditional marketing is a kind of marketing which people are accustomed in every aspect. Before digitalizing in marketing, traditional marketing was only survival path for marketing systems. It is used widely in TV, billboards, magazines, newspapers and goes on and on…

Traditional marketing are still the biggest and foremost possible way for marketing. It has great effectiveness and efficiency. It is also a easy and dynamic strategy of marketing through older generation who are not familiar with the new technological advancement.

These types of marketing are set a bar where the measurement is too hard to measure. Sometimes, it leads to a mess to measure up its effectiveness. This is also a point that it costs almost much of money to advertising and you need to nurture good relations with big people for liason. Traditional marketing system is also more time consuming.

 

Which One Is better?

It is a digital era. Everything around us is going through by digital systems. Almost every people are now more attach with digital formulas and devices. Smartphones, tablets, laptops close the gap between people. Social media have a deep influence to patch up people. They can also read newspaper, magazine through their digital devices. Due to the rise of the digital race, it is most reliable source to make invest in digital marketing.

Though traditional marketing still one of the best marketing strategy around but it is now drove into backseat by digital marketing strategy. Businesses are now more known by websites and official pages rather than tv, magazines.  So, it is clear that digital marketing is now have more influence rather than traditional marketing. So, it proves that Digital Footprint makes Big Impacts already. and it will gear up to the peak by 2020.

 

 

 

 

 

 

 

 

Era of Digital Advertising

We currently live in Digital world where everything is Digital. probably the most spoken word in Bangladesh right now is “Digital”. Digital government to Digital farmer or Digital art and Digital Love. So, everything is basically Digital in a sense. Our audience also shifted from Television to YouTube/Netflix/Dailymotion or other related Video streaming sites.

Digital advertising agency is kind of a internet related business. It can deliver varieties of marketing services, product promotions on online, creative and specialized methods of internet related products. In today’s world, internet is the biggest source of business and social media is the biggest platform undeniably. SOftware Business Entrepreneur Bill Gates rightly said ‘’Business is not a business if it’s not connected to internet’’. Digital advertising agency helps it’s customers to gain more knowledge about internet marketing and draw more traffic to their business. With the help of Digital agency, clients of the particular agency able to get best services about different steps of advertising. They can share a particular bond with their respective customers, follow distinctive strategies to keep their loyal and new customers and marketing along with the applied finalizing of the project.

Digital advertising agency mostly devoted to creating, planning, decorating, thinking overall handling advertising, marketing and promotion for it’s clients digitally. Digital advertising agency usually deals with overall Digital marketing, promotional and various strategies for it’s clients. eg, Facebook Page maintenance, FB Advertising, Google Adwords, Google Display AD, Search Marketing, Search Engine optimization, Other Social Marketing, E-Mail marketing, Blogging, Podcasting PPC Advertising & Many more. Prominently, web has become a powerful media to draw the attention of customers in recent years and internet apparently the obvious tool for digital marketing. It’s the easiest possible way to reach global customers, draw their attention, and attract target audiences to the business. Digital agency helps customers to gather those benefits for their respective business in each and every tone.

Gone of those days when Digital agency only meant and labeled as a printing work media. Now, things are getting mature over time as the each days passing by. Now-a-days Digital advertising agency means a lot and it’s getting evolved in different sectors of online marketing.

Many people think that Digital ad agency usually signs in big and longtime contract. That’s wrong conception on current trend. There are lots of Digital ad agencies you can find that usually works on small businesses. They are specialized on that. Hiring an agency definitely can save your time and energy. You don’t need to spend a large portion of your time on advertising products. It’s inevitable that small business owners wontedly are very busy and spends most of their time on business perspectives. It’s quite impossible for small business owners and start-ups to manage a large amount on time to spend on advertising. Moreover, ad agencies have an access to researchers, artists, politicians etc. They are also amateur on these processes. Agencies can give their best offers in skillful way to promote business.

On current trend of business developing a particular brand is very important task. You see a brand like Apple, Walt Disney etc. are on roll because of their smart selection of branding strategy. Sometimes even for amateur businesses, developing a brand can be a very intricate mission. Advertising agencies helps out to build a proper brand like logo design, beautifying the webpage of the business. Those acts can help you out to reach the target segments.

Traditional advertising sources like radio, magazine, supplements even newspapers are getting out-dated since modernization. People like to see a new trend of advertising. The modern era requires that you take your advertisement strategies at the place where your customer belongs to.

Digital advertising agency assures you that you put your money on right place. They ensures your advertisements are put into right segments, money are not going to be wasted, hardwork will pay off. Digital advertising agency used some technical methods when they working on advertising. The foremost thing is research. Modern advertising or marketing doesn’t depend on presuming. That time is past. For every business products research are inescapable as customers holds the most power. Agencies research customer’s base, locations, taste and every bit of them that will be profitable for business. Other methods like changeover, targeted customers are also followed by Digital agency.

Running a Digital agency isn’t a matter of joke. It requires experience, hardwork, proper planning & Most importantly It requires creativity. A business’s profit now largely depends on Digital agency’s suitable framework. The art, slyness, skills to create an online ad campaign are important ingredients that must be synchronized and administered. Another important note is, Digital advertising agency will make their bill according to their work, creative design and overall services that you rent them to finish.

So, upcoming year and the near future is for Digital Advertising. This Internet medium will exceed all other traditional media and will subdue other mediums very soon.