Importance of E-Mail Marketing in this Digital Advertising Era

E-mail marketing is still the most powerful and covenant way for marketing at this moment. Almost everyone who knows about internet, have an email id. It’s a tremulous process to connect with the people. If anyone is interested about the products of a particular brand, he can expect that the business will email to him. Your favorite musician or movie company won’t call you for their upcoming events but definitely will mail on your email account. This is the bar that set the standards on marketing effluvium and heeding a vital sight around the corner. Basically, there is no intriguing and fructuous marketing system than email marketing.

In Bangladesh, email marketing also getting widely response through businesses. Business brands find it alluring cause it’s not technically difficult neither it is expensive. The inclusion of email marketing bringing more balance and perpetually build a platform with an unending superiority in business hymn. It can operates many strategically business way like sales increasing, getting more view on products and brand awareness of small businesses. The skeleton matters of email marketing that can unerringly appeal to business should be demonstrated as following sorts of things-

  • The most positivity about email marketing is its affordable cost. It costs very low that every business arguably won’t struggle to contain it. The tangible gasp of working method of email marketing can be a grassroot of marketing campaign of small businesses for Bangladeshi marketers. And here we can say, every small business of Bangladesh must follow the path of email marketing and intricate it strategically to get the most stipendiary from it.
  • Email marketing is time saving and swift interdict. Just think about easily on the appendage – check the mail and answer the inquiry by hitting the ‘send’ button and consign it. It takes very little time after you have commenced it. Now you can more than sure you already start email marketing via your mail ID.
  • By incurring the procedure of email marketing you can prefer customers permitting you to select the nimbus who you want to be front and who doesn’t. You can also customize you mails by segmentation system. It will effortlessly bring you more harmony and you wouldn’t be bound in a pedantic area to show your clarity.
  • You and your customers need to make a lovestory more than fairytale!! It’s a privilege to get closer to them. Make sure, your words are polite and not impudence or defiance to them. You should raise your caliber of thinking in order to communicate well. You should be swagger in your utterances and never try to be duplicitous at all. Email marketing playing a crucial part on energizing relationships with customers, horizons and other respective vistas which can fundamentally transform the path of business. Another concernment is not discharge any kinds of spam or virus affected mails via email account. It will slack off your persona and prove you loyalty, devotion and dignity upon your business.
  • Experts gave an illuminating indication how recipients will act after getting the mail. There have some necessary task like reply, forward, sign up or buy. Email has boasting a big part on conducting business. All you need to orchestrate it on more classical way that will eventually make more traffic on your website and garner more revenue from sales. It will make incalculably more steeling and brazening for the website.
  • It’s like a football coach job!! Football coach always looks up in training how his players trains, pass, control the ball and so on. After startup email marketing you can feel something like that and it’s called kerning ability. There are always some assessable points you should check like bounce rates, delivery rates, click through rates and unsubscribe rates. To show more resilience and prowess you can chalk up your method. You can get some numerous vistas to measure your incisiveness towards your journey. Here, you can find the ultimate roadmap which elucidate you how to gain and increase more supremacy and efficiency. In a whole, email marketing prosody represent you the entire dashboard and helps to calculate your internet pattern as well.
  • As the days gone by, the popularity of social media like Facebook, twitter, Instagram and co is getting more prevailing setup. Still a large portion of people thinks that email is now becoming an old fashion mode for commune. But, if you think in that way, you are living in a rabbit hole. There is no base for such this cabal. Every social media accounts needs to be solitude to garnering trust from overall. They have basically no way to side email account where every social media sites always requiring it. Reliable sources like The Huffington Post, Bild reported that more online users are using their discussion through email more than users who through via social media. It clearly assigns that if you are not interested upon email you will surely missing out a canal of worldwide media concern.
  • Email marketing is now a marquee process through smartphone devices. Experts and pundits have been claims that mail is now spreading rapidly in smartphone and other short devices. By accessing internet from anywhere, email marketing will gain a global reach.


After the above thoughtful discussion, we can reach an ultimate unity that email marketing has a great and deep nature in marketing scenario. Bangladeshi marketers should follow these footsteps to make a mark on marketing aura. While email marketing offering such these content like SEO, social media marketing, ppc that will ultimately make lots of traffic in website. It can open the door of international market and make prolific system for business in Bangladesh. So, it is and will be a great source for attract traffic to your website or Facebook Page.










Digital Marketing vs Traditional Marketing

The ardent argument issue in last few years has been heated that which is the most prolific marketing in recent times. Experts expressed the conflict between traditional and digital marketing has reach its utmost level. Many have been suggested that digital marketing already eclipse and overshadowed the traditional marketing scheme. Digital marketing has becoming a more secure and fortify way for marketing in business. Billions of people in running world are now attach to internet via laptop, notebook, smartphone, tablet, fablet etc. This gives the edge of light and power to digital marketing more than traditional marketing.

The digital marketing horizon largely reliant on various technological progression. As long as technological surfaces are improving, the relation between digital marketing and technology becomes more advance. This mainly a extent about customer attraction.

There are many sorts of estimations of digital marketing like short videos on vine, youtube videos, email marketing, making proper websites for it and other options. The briny purpose for this idea is getting more and more visits on your website and creating a brand status of your business.

People can find you business content and brand objects in Google and various ways like blog posts, social networks contents.

On the other way, traditional marketing are doing mainly by substantial components like Tv, radio, direct mail, business paper. This is the way of business relatively without any digital marketing strategy. There have also different midpoints of traditional marketing like possessing a good camaraderie with clients and provide nourishment with them and rely upon them so business could have a happy ending after a time being.

Advantage and Problems of Digital Marketing :

The advantage of digital marketing is that it can be regulated how the things have gone at times. Digital marketing can appeal boundless audience by effective marketing strategy. In digital marketing strategy, you can set up various campaigns and launch many competitions to attract people towards your business. You can also gain the knowledge about the lacking and best things about your business by attaining customer feedback. In a sum up, it is very efficient way to highlight a business.

It could be a disadvantage in digital marketing that in some kinds of businesses it is very difficult to measure up the things. SEO is one of those.

Advantage and Problems of Traditional marketing:

Traditional marketing is a kind of marketing which people are accustomed in every aspect. Before digitalizing in marketing, traditional marketing was only survival path for marketing systems. It is used widely in TV, billboards, magazines, newspapers and goes on and on…

Traditional marketing are still the biggest and foremost possible way for marketing. It has great effectiveness and efficiency. It is also a easy and dynamic strategy of marketing through older generation who are not familiar with the new technological advancement.

These types of marketing are set a bar where the measurement is too hard to measure. Sometimes, it leads to a mess to measure up its effectiveness. This is also a point that it costs almost much of money to advertising and you need to nurture good relations with big people for liason. Traditional marketing system is also more time consuming.


Which One Is better?

It is a digital era. Everything around us is going through by digital systems. Almost every people are now more attach with digital formulas and devices. Smartphones, tablets, laptops close the gap between people. Social media have a deep influence to patch up people. They can also read newspaper, magazine through their digital devices. Due to the rise of the digital race, it is most reliable source to make invest in digital marketing.

Though traditional marketing still one of the best marketing strategy around but it is now drove into backseat by digital marketing strategy. Businesses are now more known by websites and official pages rather than tv, magazines.  So, it is clear that digital marketing is now have more influence rather than traditional marketing. So, it proves that Digital Footprint makes Big Impacts already. and it will gear up to the peak by 2020.