We currently live in Digital world where everything is Digital. probably the most spoken word in Bangladesh right now is “Digital”. Digital government to Digital farmer or Digital art and Digital Love. So, everything is basically Digital in a sense. Our audience also shifted from Television to YouTube/Netflix/Dailymotion or other related Video streaming sites.
Digital advertising agency is kind of a internet related business. It can deliver varieties of marketing services, product promotions on online, creative and specialized methods of internet related products. In today’s world, internet is the biggest source of business and social media is the biggest platform undeniably. SOftware Business Entrepreneur Bill Gates rightly said ‘’Business is not a business if it’s not connected to internet’’. Digital advertising agency helps it’s customers to gain more knowledge about internet marketing and draw more traffic to their business. With the help of Digital agency, clients of the particular agency able to get best services about different steps of advertising. They can share a particular bond with their respective customers, follow distinctive strategies to keep their loyal and new customers and marketing along with the applied finalizing of the project.
Digital advertising agency mostly devoted to creating, planning, decorating, thinking overall handling advertising, marketing and promotion for it’s clients digitally. Digital advertising agency usually deals with overall Digital marketing, promotional and various strategies for it’s clients. eg, Facebook Page maintenance, FB Advertising, Google Adwords, Google Display AD, Search Marketing, Search Engine optimization, Other Social Marketing, E-Mail marketing, Blogging, Podcasting PPC Advertising & Many more. Prominently, web has become a powerful media to draw the attention of customers in recent years and internet apparently the obvious tool for digital marketing. It’s the easiest possible way to reach global customers, draw their attention, and attract target audiences to the business. Digital agency helps customers to gather those benefits for their respective business in each and every tone.
Gone of those days when Digital agency only meant and labeled as a printing work media. Now, things are getting mature over time as the each days passing by. Now-a-days Digital advertising agency means a lot and it’s getting evolved in different sectors of online marketing.
Many people think that Digital ad agency usually signs in big and longtime contract. That’s wrong conception on current trend. There are lots of Digital ad agencies you can find that usually works on small businesses. They are specialized on that. Hiring an agency definitely can save your time and energy. You don’t need to spend a large portion of your time on advertising products. It’s inevitable that small business owners wontedly are very busy and spends most of their time on business perspectives. It’s quite impossible for small business owners and start-ups to manage a large amount on time to spend on advertising. Moreover, ad agencies have an access to researchers, artists, politicians etc. They are also amateur on these processes. Agencies can give their best offers in skillful way to promote business.
On current trend of business developing a particular brand is very important task. You see a brand like Apple, Walt Disney etc. are on roll because of their smart selection of branding strategy. Sometimes even for amateur businesses, developing a brand can be a very intricate mission. Advertising agencies helps out to build a proper brand like logo design, beautifying the webpage of the business. Those acts can help you out to reach the target segments.
Traditional advertising sources like radio, magazine, supplements even newspapers are getting out-dated since modernization. People like to see a new trend of advertising. The modern era requires that you take your advertisement strategies at the place where your customer belongs to.
Digital advertising agency assures you that you put your money on right place. They ensures your advertisements are put into right segments, money are not going to be wasted, hardwork will pay off. Digital advertising agency used some technical methods when they working on advertising. The foremost thing is research. Modern advertising or marketing doesn’t depend on presuming. That time is past. For every business products research are inescapable as customers holds the most power. Agencies research customer’s base, locations, taste and every bit of them that will be profitable for business. Other methods like changeover, targeted customers are also followed by Digital agency.
Running a Digital agency isn’t a matter of joke. It requires experience, hardwork, proper planning & Most importantly It requires creativity. A business’s profit now largely depends on Digital agency’s suitable framework. The art, slyness, skills to create an online ad campaign are important ingredients that must be synchronized and administered. Another important note is, Digital advertising agency will make their bill according to their work, creative design and overall services that you rent them to finish.
So, upcoming year and the near future is for Digital Advertising. This Internet medium will exceed all other traditional media and will subdue other mediums very soon.
Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. Social media is one of the key important and vibrent media in the world to the company, products and brands for marketing and promotion. It is well used marketing media and online tools in the western word. Bangladesh is not far beyond from that opportunity and start walking on that way. Practically, it is right time for Bangladeshi company and brands to make sure their presence in the online social media and virtual environment, now question is why it is important particularly in Bangladesh? There are number of reason, first of all is education opportunity in Bangladesh. If I consider, only tertiary level of education in Bangladesh, it is growing continuously due to the development of overall educational facility and opportunity. According to the UGC statistics, in 2013 only university level of education in Bangladesh was 1,77,857 which is 1% more than in 2012. On the other hand, big number of student are studing in National University and Open University.
In fact, Bangladesh are still lagging behind in social media path. Many of industries and companies are not so interested in this journey and this situation catastrophically backwarded Bangladeshi products in out from competition in compare with other countries. But, hopefully this situation now changing radically. The young prominent marketers are now more willing about this. Social media marketing are very influential to Bangladesh because this is a technology that connects people-whether it’s to share content or just to chat. Social media marketing is the way to use that technology to build relationships, drive repeat business and attract new customers through friends sharing with friends.
In Social Media Examiner 2013 End of Year Report, marketers now place very high value on social media marketing:
- 86% of marketers stated that social media is important for their business
- 89% of marketers stated that increased exposure was the number one benefit of social media marketing
These are the definitive benefits of social media marketing that are listed:
- Increased exposure
- Increased traffic
- Developed loyal fans
- Generated leads
- Improved search ranking
- Grew business partnerships
- Reduced marketing expenses
- Improved sales
- Provided marketplace insight
It is important to BD marketers to set the goals and understand what they want to achieve from social media marketing effort. This is the most pompous part in social media marketing territory. There are some example about this like spread the word for branding awareness, sales driving, provide great customer service and keep them back. This mention you need to fasten up at your own work and keep moving with the track.
There are several ways for social media marketing. The principle platforms for social media marketing are
There are some integrity social marketers should follow. Some examples are
Respect online user privacy, do not spam people for marketing ads, be professional and honest with the online communities, publish quality content on the social networking websites.
Social media is not an end unto itself. It MUST be integrated and work hand-in-hand with all your other marketing and PR initiatives which should be continued to reach all your marketing touch points and your ultimate success. These can include:
- Email Marketing and growing your email list
- Search engine optimization
- Event marketing (speaking and networking)
- Direct Mail
- Online ads (Google Adwords)
- Print display ads
- Mobile Marketing
- Radio/TV Ads
Making social media a priority for your business will allow your business to:
- Be found!
- Establish a stronger brand
- Boost sales
- Share expertise and knowledge
- Tap into the wisdom of customers
- Interact and receive valuable customer feedback
- Free advertising: satisfied customers talk about your company, this is the strongest word-of-mouth-marketing
- Build a community
So, social media marketing is current big thing and standalone future player in advertising industry in near Future.